Our Origins matter
The MEZCAL, whose origins date back to colonial times in Mexico. Indeed, the word MEZCAL comes from the Nahuatl words “mexcalli”, which means “cooked maguey”, and in turn comes from the words “metl” which means “maguey” and “ixcalli” which means “cooked”. The drink had its origin in the State of Oaxaca.
When the Spanish managed to distill the drink through copper stills, and its use became very popular among the indigenous population of the region, qualifying it as “THE DRINK OF THE GODS”, since they attributed powers of illumination and approach to the deities, drinking it equally by men and women in ritual, civil or social activities; in baptisms, weddings and funerals and to bless the cornfield.
It is this effect that it produces in Oaxacan society that makes it a DRINK THAT BRINGS MEN TO HEAVEN, A DRINK THAT GIVES THEM LIGHT, POWER AND IMAGINATION, WHICH IS PRECISELY WHAT IS TRYING TO COLLECT IN THE BRAND “YALITZA” WHICH IS INTENDED TO PROTECT, BECAUSE ITS HANDMADE QUALITY IS SUCH THAT IT ALLOWS ATTRIBUTING TO IT THIS DIVINE CHARACTER. This is how the idea of naming Mezcal was born.